With the Christmas festivities fast approaching, some of the team at St Austell Brewery have already got into the spirit of things by celebrating a month early. 

The telesales team donned their Christmas outfits to launch St Austell Brewery’s trade Christmas promotion initiative. 

To celebrate British Sausage Week in style, Gavin Roberts of The Kernow Sausage Company and Dale McIntosh, Head Chef of The Norway Inn, Perranarworthal have collaborated to offer Seven Days of Sausage Heaven.

Recognising the value in mutual support between Cornish businesses Gavin Roberts and the team at The Norway Inn initiated the idea to bring the two companies together to celebrate British Sausage Week which runs from Monday 5^th November to Sunday 11^th November 2012. The aim of British Sausage Week is to encourage awareness and creative use of sausages in Britain.

A Cornish Brewery’s Managing Director is urging the region’s MPs to show their support for the brewing and pub trade in Parliament next week, following the granting of a vital debate on the huge tax burden being faced by the industry. 

The debate in Parliament calls on the Government to review its controversial “beer tax escalator” policy, which has seen the tax on beer rise by a staggering 42 per cent since it was introduced in March 2008. The debate is to take place next Thursday, 1^st November.  

St Austell Brewery has launched its Halloween themed seasonal beer, Bucket of Blood.

The 4.5% abv ale, which pours deep red in colour, is set to get taste buds tingling with its full and malty taste. The aptly named ale takes its title after one of the brewery’s most oddly named pubs in Hayle, west Cornwall.

The brew will be available across St Austell Brewery’s pub estate during the Halloween period and will also be included as part of the line up of limited edition ales at the upcoming Celtic Beer Festival at the Brewery on November 24th.

To coincide with the launch of the ale, St Austell Brewery’s telesales team donned Halloween outfits as part of a campaign across the Brewery’s estate to encourage pub customers to organise Halloween parties.