St Austell Brewery has launched its Halloween themed seasonal beer, Bucket of Blood.
The 4.5% abv ale, which pours deep red in colour, is set to get taste buds tingling with its full and malty taste. The aptly named ale takes its title after one of the brewery’s most oddly named pubs in Hayle, west Cornwall.
The brew will be available across St Austell Brewery’s pub estate during the Halloween period and will also be included as part of the line up of limited edition ales at the upcoming Celtic Beer Festival at the Brewery on November 24th.
To coincide with the launch of the ale, St Austell Brewery’s telesales team donned Halloween outfits as part of a campaign across the Brewery’s estate to encourage pub customers to organise Halloween parties.