One of Plymouth’s most iconic pubs – the Waterfront, on Grand Parade – is to get a new lease of life after being taken over by a local family. 

The prominent waterside pub, which will be renamed The Old Waterfront, is expected to reopen by the end of July after a significant investment by St Austell Brewery and the new leaseholders. 

High-quality billboard adverts featuring the South West’s favourite beer will be appearing across Devon and Cornwall over the coming weeks. 

Huge 48-sheet posters for Tribute are about to go up in key locations across the two counties to capture the main tourist trade. Tribute now accounts for 70 per cent of St Austell Brewery’s beer sales of 55,000 brewers’ barrels produced every year. 

The first ever Cornish pub – The Cornish Arms – threw open its doors at this year’s Glastonbury Festival. 

St Austell Brewery recreated a typical Cornish pub at the heart of the festival, offering thousands of revellers a warm, Cornish welcome and a cool, refreshing pint of Cornish real ale. 

Tribute – the South West’s favourite beer – is proud to be the new sponsor of Bristol Gig Club. 

The award-winning ale is the official sponsor of the Cornwall Pilot Gig Association and is delighted to add Bristol Gig Club to its links with this growing sport.