St Austell Brewery is celebrating winning the ultimate drink industry accolade after Admiral’s Ale was crowned the best bottled ale in the UK at the 2010 Quality Drink Awards.
The beer beat off stiff competition from some of the biggest names in the business to clinch the top title.
It is the latest in a long line of awards for St Austell Brewery, and a second key award for Admiral’s Ale, having been Supreme Champion at the International Beer Challenge in 2008.
The awards are the leading event for the off-licence trade, recognising and rewarding the most outstanding alcoholic drinks on sale in the UK.
They are judged by a panel of industry experts and covers taste, aroma, appearance, packaging, innovation and key selling points, plus the Brewery’s success in achieving its own objectives for Admiral’s Ale.
Jeremy Mitchell, St Austell Brewery’s marketing director, said: “This is a fantastic award to add to our collection and helps set us apart from the competition.
“We’re proud of all our beers – awards like this prove why. The other beers shortlisted included Greene King St Edmonds and Old Crafty Hen, which are both excellent so it’s a great accolade to beat them.”
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