For the first time in its 159-year history, St Austell Brewery made three brews in one day on Wednesday (June 16).
Brewing began at 5am and continued until 11pm – the equivalent of 450 brewers’ barrels of Tribute (129,600 pints) brewed in one day. To put this into perspective, when James Staughton took over as managing director a decade ago, there were just three brews a week.
It happened because Tribute, the South West’s favourite beer, is in such high demand. It now accounts for 70 per cent of the brewery’s beer sales of 55,000 brewers’ barrels produced every year.
Award-winning head brewer Roger Ryman said: “I’m delighted to say all three brews were completed on time, and to schedule, with just a couple of minor hiccups along the way.
“Although this was a trial, we are expecting during the busy periods of July and August three brews in one day will become a regular occurrence.
“I’d like to thank all our staff, and their families, for their flexibility helping make this momentous day happen.”
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