Cornwall’s biggest brewer St Austell Brewery has announced it is to launch two new cask ales in 2011 following the spectacular growth in demand for its award-winning beers.
Admirals Ale (5% ABV), which was named the world’s best bottled beer in 2008, will become a permanent addition to the Brewery’s cask range and will be joined by a brand new (and as yet unnamed) 3.8% ABV ale which was a big hit when trialled at the St Austell Brewery Celtic Beer Festival in November.
The Brewery celebrates its 160th anniversary this year and has seen a meteoric rise in the popularity of its ales in the last decade, more than tripling annual sales which now stand at over 16.7 million pints a year.
Its flagship Tribute Ale (4.2% ABV) has been the driving force behind the Brewery’s success and now accounts for 70 per cent of sales, with Proper Job (4.5% ABV) also showing impressive growth since its launch in 2006. Both premium ales are the creation of head brewer Roger Ryman whose arrival at the Brewery in 1999 heralded a new and successful chapter in St Austell’s brewing history.
James Staughton, managing director of St Austell Brewery, said he was delighted that two more Roger Ryman brews are to now join St Austell Brewery’s permanent range of cask ales.
He said: “Roger’s creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.
“It is particularly pleasing that the growth in our cask ale sales has been driven entirely by customer demand and we see significant potential for further growth both locally and nationally.
|< Prev||Next >|