All Hail to Ale!

Brewery |

All Hail to Ale!
We're geared up to celebrate Cask Ale Week by toasting the nation’s favourite drink from 20th – 30th September.

Cask Ale Week was set up by the national Cask Marque organisation to get pubs, beer lovers and breweries to toast beer and to encourage more people to get to their local, try out new ales as well as new styles of beer.

There couldn’t be a more exciting time for the industry with customers becoming more discerning about ale. Fuelled by the internet and global travel, beer drinkers are no longer satisfied with the traditional choice of one or two bitters that used to be on the bar at their local pub. 

The new drinker is conscious, aware, demanding and eager to learn about and try new beers and thanks to years of effort from organisations like Cask Marque, CAMRA, the Society of Independent Brewers, the Independent Family of Brewers of Britain (IFBB) and the Brewers Alliance, the industry has seen an increased interest in ale, and the craft beer revolution has also contributed to this.

Brewing Director Roger Ryman, said: “There’s never been more choice on the bar for beer lovers, but what remains most important is quality. Great cask beer is unsurpassable and an integral part of British pub culture. Cask Ale Week is a celebration of just that and we’re proud to be playing our part to help promote it.”

With a wonderfully diverse range of cask ales, from our flagship award-winners Tribute and Proper Job, to traditional favourites as well as the limited edition Small Batch range of cask beers, we're marking the week with some ale-themed special offers.

Look at the colour and clarity of the beer, swirl the beer before sniffing to appreciate the aroma, then take a sip and roll it around the mouth to savour the flavour and distinct hop notes before drinking it for the secondary bitter flavours that are typical of ales. Customers are being encouraged to taste each of the beers to discover and appreciate ales.

Three cask beer paddle promotion – sample three new – or old favourites - cask ales in taster glasses served on a three-beer paddle. Available at our Visitor Centre Hicks Bar and *participating managed houses for £3.60 for a set of three, customers can make their choice from the cask ales available on the bar and then do what beer sommeliers do.

Try before you buy – ask bar staff at the Visitor Centre and participating managed pubs** for a beer sample before buying a pint of cask ale. Try something new and ask the bar staff for recommendations of beers to match their food or palette.

Small Batch Brews In addition, two ales from the Small Batch collection will be available in the Small Batch Club pubs and at the Visitor Centre Hicks Bar - Hops & Heritage, a pale ale made with freshly picked hops from Herefordshire will be available from 19th September and Autumn Indie, a red IPA with passionfruit, citrus and berry notes from 24th September. For more details about Small Batch beers and pubs that serve it, go to www.staustellbrewery.co.uk/smallbatchbrews.

What’s an ale? Cask ales – also known as cask-conditioned or ‘real’ ale, are carbonated naturally from the fermentation process and served from a cask via a hand pump; what’s important is that the flavours of a cask ale stand apart because they are as the brewer intended.

*Participating Managed Houses in the three cask beers paddle promotion:

  • The Atlantic, Isles of Scilly
  • Borough Arms, Bodmin
  • Chain Locker, Falmouth
  • County Arms, Truro
  • The Globe, Topsham
  • Harbour Inn, Porthleven
  • Holmbush Inn, St Austell
  • Hope & Anchor, Hope Cove Kingsbridge
  • Lifeboat Inn, St Ives
  • Old Custom House, Padstow
  • Old Success Inn, Sennen Cove
  • The Pier House, Charlestown
  • Port William, Trebarwith Strand
  • Rashleigh Arms, Charlestown
  • Samuel Jones, Exeter
  • Ship Inn, Mousehole
  • Ship Inn, Plymouth
  • Shipwrights Inn, Padstow

*Participating Managed Houses in the try before you buy promotion:

  • The Atlantic, Isles of Scilly
  • Borough Arms, Bodmin
  • Central Inn, Newquay
  • Chain Locker, Falmouth
  • County Arms, Truro
  • The Fort Inn, Newquay
  • The Globe, Topsham
  • Harbour Inn, Porthleven
  • Harbourside Inn, Charlestown
  • Haveners, Fowey
  • Holmbush Inn, St Austell
  • Hope & Anchor, Hope Cove Kingsbridge
  • Lifeboat Inn, St Ives
  • Mason Arms, Branscombe
  • Old Custom House, Padstow
  • Old Market House
  • Old Success Inn, Sennen Cove
  • Oystercatcher, Polzeath
  • Pedn Olva Hotel, St Ives
  • The Pier House, Charlestown
  • Port William, Trebarwith Strand
  • Rashleigh Arms, Charlestown
  • Rose and Crown, Yealmpton
  • Samuel Jones, Exeter
  • Ship Inn, Mousehole
  • Ship Inn, Plymouth
  • Shipwrights Inn, Padstow

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