Cousin Jack charity ale hat-trick set to boost lifeboat coffers

Brewery |

Cousin Jack charity ale hat-trick set to boost lifeboat coffers
Our Charitable Trust Ambassador Jack Nowell stiffens his sinews in readiness for this year’s gruelling Six Nations Rugby Union Championships, spectators can sit back, safe in the knowledge that there’ll be a pint of Cousin Jack waiting for them again at their local to help them enjoy the spectacle.

Cousin Jack, our seasonal beer is now on its third annual outing, the winning brew was originally crafted by Jack back in 2016 and launched in January that year from our Small Batch brewhouse to coincide with the Six Nations.

As ever, this year’s brew will also be helping to raise money for Jack’s favourite charity, the Royal National Lifeboat Institution (RNLI), having already netted over £10,000 over the last two years through a donation from sales of the traditional English ale.

Martin Breading, our National Sales Director said: “The combination of a great ale and a winning partnership means Cousin Jack has enjoyed phenomenal success across both years it has been on sale. We’re going to be pushing the boat out this year to top whatever we’ve raised in the past to give even more back to the RNLI, an organisation that is so important to the Cornish way of life.

Rugby Union star Jack Nowell became our Charitable Trust ambassador earlier in 2016 and, as a true Cornishman, was determined to work with the company to create something for a charity close to his roots, which led to the new spring brew using his name being created as a means of raising funds for the RNLI.

As Patrick Harvey, Coxswain of the Penlee RNLI lifeboat in Newlyn where Jack grew up, : “Jack’s a big hearted young man and we’re extremely proud of what he has achieved, but also what he gives back to his local community. We’re delighted that he continues to support the charity through the collaboration with St Austell Brewery. It’s a three-way partnership that fits so well and is set to raise vital funds for training and equipping the RNLI’s volunteer crews.”

For more information about Cousin Jack pale ale and where you can find it across the South West from the end of January, click here. To order a cask in time for the Six Nations, contact the telesales team on 0345 2411122.