Worrall brings over 20 years’ hospitality experience having worked for Greene King and the former Scottish & Newcastle Retail. Most recently Worrall held the position of brand director at Spirit Pub Company and prior to that he was head of commercial with responsibility for delivering growth across its 450-strong leased pub estate. Steve also has experience as an owner/operator of his own food led pub business and as a hospitality consultant to the pub trade.
James Staughton, our Chief Executive said: “During the recruitment process we were impressed by Steve’s extensive experience, passion for pubs and personable approach. Steve has worked for some notable companies in the sector and has held senior positions in both managed and tenanted multi-site businesses. We are delighted to have appointed an individual with so much relevant experience and we look forward to welcoming Steve to the company. In his role Steve and his team will focus on responding to the ever-changing demands of consumers and ensuring that our growing pub estate continues to deliver exceptional and distinct experiences for our customers. We’re very pleased that once the handover to Steve is complete, Adam will remain on the Board as Property Director. It is excellent news that we will be able to retain Adam’s considerable knowledge of our estate and his property experience gained over 40 years with the company.”
Commenting on his new appointment as Retail Director, Steve Worrall, said: “St Austell Brewery is highly regarded in the hospitality industry and has long been a company I have admired. Through the extensive selection process, and after spending time with the team and in its venues, I have been particularly impressed with the company’s rich heritage and great assets.
“The company has a clear focus on providing the very best customer experience throughout its sites. I am looking forward to joining the great team at St Austell and playing a part in delivering the vision for continued growth.”
St Austell Brewery, which is one of only 28 independent family-owned brewers in the UK, was founded in 1851 and is known to be one of the oldest businesses in Cornwall. The company owns 177 pubs, inns and hotels across the South West.
St Austell Brewery recorded an 11.2% increase in Christmas and new year sales across the brewery’s managed estate in 2016. A record-breaking close to 2016 rounded off an exciting year for St Austell Brewery. As well as reaching the landmark figure of 123,000 brewers’ barrels of its own brand beers brewed, the company also celebrated the acquisition of fellow regional brewing and pub company Bath Ales.