A FITTING TRIBUTE TO TRIBUTE

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A FITTING TRIBUTE TO TRIBUTE
Tribute, our flagship brew turns 20!

Tomorrow (Saturday 27th April) marks 20 years since we brewed the first batch of Tribute Pale Ale. To celebrate the success of our famous flagship beer, and in the run up to its anniversary, we hosted a birthday event at the Visitor Centre.

Over 60 guests attended the party and were treated to a special six-course menu. Each course was perfectly paired with one of our beers including flagship brands and several of the Small Batch Brews.

Head Brewer, Roger Ryman spoke to guests about the story behind each beer, Tribute’s twenty-year journey and took part in a Q&A. Throughout the evening, our Regional Sales Executive and beer sommelier, Julie McFeat also shared her knowledge and experience on the art of beer and food matching. 

A special brew of Tribute ale was brewed in the Small Batch Brewery during the event and guests had an opportunity to see and smell Tribute being brewed between the different courses of food and beers that were served.

To top off the occasion a member of our Telesales team, Fran Hill, created a giant Tribute bottle cake, which stood at over two feet tall.

Roger Ryman said: “Tribute’s 20th birthday event was a very proud evening for me and a chance for me to reflect on how the beer has gone from strength to strength over the past two decades.

“I’d like to thank everybody who came along and those who have supported Tribute over the years. From the first time we brewed it, on 27th April 1999, Tribute’s success story has been a unique journey that it’s been my privilege to be a part of.”

Tribute started life as Daylight Robbery, a short-term seasonal beer brewed to celebrate the upcoming total eclipse of the sun. It was Roger’s first original brew since joining as St Austell’s Head Brewer. In a short space of time, Daylight Robbery went on to become the brewery’s best-selling beer.

Due to its phenomenal success, Daylight Robbery was re-launched as a permanent  beer in 2001 under its new name, ‘Tribute’. The light, zesty pale ale was renamed in honour of all those who had helped the family business grow to its landmark 150th anniversary and went on to become the first truly national beer and flagship brand.

 

Photo caption: Fran Hill (St Austell Brewery Telesales Executive) who baked a Tribute cake for the occasion, Julie McFeat (beer sommelier) and St Austell Brewery Head Brewer, Roger Ryman. 

 

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