Proper Job was awarded Silver in the brand identity category for its Make it a Proper IPA campaign at the 21st FAB Awards. The international awards celebrate the quality of work supporting food and drink brands. More than 1,000 entries were submitted from over 60 countries and the winners were announced at a prestigious event at The Hurlingham Club in London on 22nd May.
Working with London-based marketing agency, TMW Unlimited, Proper Job’s new branding and supporting marketing was designed to bring to life the IPA’s taste credentials. At its heart, the idea of ‘Make it a Proper IPA’ is celebrating the qualities that make Proper Job a proper IPA.
Supporting advertising with the new creative ran across press and digital advertising, outdoor, social, point of sale and events.
Jeremy Mitchell our marketing and communications director said: “We’re really proud of the Proper Job brand and the work that went into the creation of the Make it A Proper IPA campaign.
“We’re over the moon to get international recognition for our work with TMW.”