Cornish Pilot Gig Association announces new korev sponsorship

Sponsorship, Sport |

Cornish Pilot Gig Association announces new korev sponsorship
We’ve extended our partnership with the Cornish Pilot Gig Association (CPGA) for a 17th year. This year, our flagship lager, korev will become the association’s ‘official beer’.

As part of the new deal, korev (4.8% abv) will become headline sponsor of the National County Gig Championships – a recent addition to the gig racing calendar that hosts teams and rowers from across the UK. Korev branding will feature on the clothing kit of the officers of the Cornish Pilot Gig Association (CPGA), as well as on one of the Association’s ‘Club in a Box’ training boats which support communities in the UK, who are looking to start a Cornish pilot gig club.


Laura McKay, Head of Marketing for our Beer & Brands said: “We are very proud of our Cornish heritage, so delighted to be able to help in growing one of our county’s most famous sports. Gig rowing brings communities together and generates fantastic experiences – both for those out on the water and those watching from the shore.”


“korev is inspired by our home county and the adventurous spirit that comes with our connection to the coast. Supporting such an inspiring and inclusive team sport that reflects some of the most exciting aspects of life in our region is a natural fit for the brand. We look forward to seeing the continued growth of gig racing across the Southwest and beyond!”


Shane Sullivan, chair of the CPGA Trustees said: “We’re thrilled to be renewing our longstanding relationship with St Austell Brewery and announcing korev as our new brand partner. This support is hugely valuable and will help us to get new clubs on the first rung of the gig rowing ladder and promote our wonderful sport to wider audiences.”


Brewed in the Helles style – with classic hops including Magnum, Hersbrucker and Saaz – korev (4.8%) is inspired by the shores and is as cool and crisp as a coastal breeze. The lager has recently unveiled a vibrant new rebrand – inspired by its Cornish roots – which hit pubs, bars, and supermarket shelves in the summer.