The prestigious annual ceremony celebrates the very best in South West business – from new talent, to the success of established firms and individuals across the region. The Lifetime Achievement accolade is awarded to a business person who has made a considerable, profitable and lasting contribution to a business and the wider West Country.
Described as ‘fun-loving, honourable and tenacious’ James - the great-grandson of the company’s founder Walter Hicks - has been with the Brewery since 1980. In January 2020, after 40 years, he is set to retire. He will take on the honorary role of president of the company and continue to support the business in an ambassadorial role.
A moving video from James’ family, friends and colleagues, past and present, was played to a huge audience at the Plymouth Pavilions ceremony.
James said: “I was incredibly honoured to accept the Lifetime Achievement Award last night. It was a big surprise and an emotional evening.
"I started at the Brewery as a 21-year-old apprentice. The past 40 years have been an extraordinary journey and I simply couldn't have done it without such a brilliant team behind me. I'm fiercely proud to have played my part in helping St Austell Brewery to grow into the remarkable company it is today."
You can watch James receiving his award here - http://tiny.cc/xsdogz