The deal will focus on ensuring tourism and hospitality is a career for life, keeping the UK as the most accessible tourism industry in the world and sharing data and increasing accommodation capacity.
Responding to the commitment, Brewery Chief Executive James Staughton said: “It has long been one of my ambitions to help make the South West, and Cornwall in particular, a place where young people can aspire to lifelong and successful careers without having to leave the region. Working with partners such as Truro and Penwith College and on apprenticeship schemes such as our Chef Scholarships are an important part of we have been doing to work towards this end and it is very reassuring to see support from the Government and VisitBritain on what could be a milestone deal for our industry and our region.”
While the final deal has yet to be secured, British Beer and Pub Association Chief Executive Brigid Simmonds commented, “After a lot of very hard work to secure this deal for our industry, this is a great vote of confidence from the Government in our sector. Pubs are third on the list of things to do for overseas visitors to the UK; seven out of ten visit a pub whilst they are here.
“As we prepare to leave the European Union, we must concentrate on making our sector one of choice for employees. Recruitment and retention are vital when, as it stands, 24% of our employees come from overseas, rising to over 80% in metropolitan areas.”
On the anniversary of the introduction of the Government’s Industrial Strategy, the BBPA is currently chairing a cross-sector tourism group analysing the issues surrounding retention of staff and the wider issues facing the tourism and hospitality industry.
St Austell Brewery People Director Tamsyn Hawkins also commented on the prospect of the new deal, saying: “As a company, we are committed to making hospitality a year-round business and to making work in the pub and hotel industry a real career choice for young local talent. Seeing this deal through will rubberstamp the important work we are doing with our education partners and give a very positive message to both our current apprenticeships and anyone considering a career in tourism and hospitality.”