Enhancing the Matchday Experience with Bath Rugby
We're thrilled to share that we've entered into the next phase of our long-standing partnership with Bath Rugby, marked by major bar refurbishments across the Tribute Stand to elevate the matchday experience as the club enters the final quarter of the 2025/26 season.
As Bath Rugby’s official beer partner since 2022, we’ve worked closely with the club to refresh key fan areas at The Rec, including redesigning two fully branded bars and enhancing wayfinding throughout the stand. These improvements give greater prominence to our award-winning beers, including Tribute Pale Ale, Korev lager and Bath Rugby Stout, a new addition that will be poured at the stadium from late 2025.
We’re continuing a long-standing connection with Bath Rugby that began through Bath Ales’ sponsorship of the club in 2014. Since Bath Ales joined the St Austell Brewery family in 2016, we’ve continued to strengthen our shared commitment to the South West and its rugby community.
As part of our wider investment in The Rec, we’ve also installed new digital screens in the Swift Half, boosting brand visibility and enabling more dynamic content on matchdays. We’re proud to remain the exclusive supplier of draught and bottled beer, lager and cider across the stadium.
We’re proud to be building on our partnership with Bath Rugby. The Tribute Stand is an important space for both the club and its supporters, and these revamped bars provide a fantastic platform for showcasing our brands while continuing to support local sport. With the season heading towards its conclusion, we’re excited to bring even more energy and memorable experiences to The Rec.
Working in partnership with Bath Rugby, we’re helping to further enhance the supporter experience and investing in facilities that will make a noticeable difference on matchdays.