Gift VouchersShop Our Beers

    Lift Legends: Celebrate Designated Drivers Across the South West

    Support safe driving with St Austell Brewery - with free drinks for designated drivers across pubs in the South West.

    Lift a Legend This Festive Season

    As the festive season rolls in, St Austell Brewery is proud to support the Lift Legends initiative, a scheme that honours those special people who make sure their friends, family, or colleagues get home safely. Because being the designated driver isn’t just responsible – it’s legendary.

    What Is Lift Legends?

    Lift Legends is run in partnership with Vision Zero South West and is all about promoting road safety during the busiest time of year. When a guest in one of our managed pubs buys a qualifying non-alcoholic or low-alcohol drink, they receive a voucher for a second of the same drink entirely on us.

    Why Do We Support It?

    • To Celebrate Responsibility. Being the one to drive, or choosing a lighter drink, is something that deserves recognition.

    • To Promote Inclusion. Everyone should feel welcome to raise a glass, even if it’s not a full-strength pint.

    • To Keep Roads Safer. By incentivising designated drivers, Lift Legends helps us support the broader effort to reduce drink-driving incidents.

    FIND OUT MORE

    How Do I Claim My Free Drink?

    When you order any soft drink or low/no-alcohol option from our selected Lift Legends collection, our pub team will hand you a voucher. You can then exchange that voucher for another drink of the same type, free of charge.

    Eligible drinks include:

    • 16 oz Pepsi, Pepsi Max or R. White Lemonade
    • 20 oz Pepsi, Pepsi Max or R. White Lemonade
    • Proper Job 0.5% 500ml bottle
    • Thatchers Zero 500ml bottle

    How to Take Part

    1. Visit any participating St Austell Brewery managed pub across the South West between 24/11/25 until 02/01/26.

    2. Order one qualifying Lift Legends drink.

    3. Receive a voucher from the bar team.

    4. Redeem it for a second of the same drink, completely on us on the same day of purchase.

    It’s our way of saying thank you for putting safety first.

    FIND A LIFT LEGENDS PUB

    Here's to Lift Legends

    This season, if you’re driving your friends home, or simply opting for a lighter drink, we want to say thank you. Being a Lift Legend isn’t just about being responsible, it’s about caring, showing up, and helping everyone enjoy the holiday in good company.

    So here’s to you, to the friends who get us home, the drivers who keep us safe, and the small but meaningful moments that make our pubs feel like home.

    Lift a Legend with us and enjoy one on us.

    Lift Legends: Celebrate Designated Drivers Across the South West - Staustell Brewery